Who We Are

One of the most passionate, purpose driven projects on the planet!

New Story Coffee is a project started by Luke Inouchi with a grand vision of building a global network of cooperatively owned and operated cafes and restaurants supported by a state of the art dApp, full service roasteries, training centres, buying coops and more, using open source practices.

Luke began his career over 20 years ago at Caffe e Cucina in Melbourne. It was a revolutionary combination of 1st wave Italian espresso culture combined with silver service fine dining standards. Those who know, know it was an incredible place, voted one of the top 10 cafes in the world by the NY Times in 1993, Luke is a Cucina alumni with a love of extraordinary old school hospitality.

Luke owned and operated a specialty cafe taking it to top spot on Beanhunter for Byron Bay. Since then he has been networking extensively in the industry, developing relationships and advancing his skills entering latte art smackdowns and other coffee competitions, judging at the ASCA Regional and National Barista Championships, and working as a consultant to cafe owners.

At New Story Coffee we LOVE supporting our industry's finest to push the limits of excellence in our industry and we hope to continue supporting our industry to be even better, year in year out for a very long time to come!

We have the experience, expertise, passion and contacts to help clients who need help to improve their business and have the fortitude to do whatever it takes to implement the required changes. We can work both in and on your business for you and make quick progress with some of your key areas needing improvement.

Get in touch and we can discuss your needs.